Gus Pfaffendorf3D | AI | Systems Get a quote ES
Casa en Austria Font Vella Organic Mercado Skin Generics Hospital de Rubí Port of Amsterdam

The exact image of what doesn’t exist yet.

I’m Gus Pfaffendorf and I produce 3D and AI imagery for agencies, brands and architecture studios. Your pack with its real copy, your building in its own light, before it is printed or built.

Get a quote See the work

AI for design lecturer on LABASAD’s master’s programmes

House in AustriaVisualisation for Montesano + Bianucci Arquitectos

What do you need?

Three ways to work with me, with a fixed quote and a delivery date from day one. If your project doesn’t fit any of them, tell me anyway.

Product and packaging imagery

For agencies, brands and manufacturers

I model your pack in 3D from the final artwork. From that model I produce every image you need: still life, lifestyle, e-commerce or launch. The copy, the logo and the proportions are always the real ones.

  • A 3D model of your pack, kept on file for future campaigns
  • Image series with the same lighting and finish
  • Rounds of changes included in the quote
First delivery
Within 5 working days
What I need from you
Final artwork and dielines
3D model
Quoted separately (usually in MODO)
Get a product quote

Architectural visualisation

For architecture and interior design studios

Images for competitions, project reports and sales. I start from your drawings or your model and work on light, materials and context until the project reads at a glance.

  • Exterior, interior and aerial views
  • Express service for competitions
  • Video and walkthroughs on request
Competitions
Within 72 hours
What I need from you
Drawings or 3D model
Get an architecture quote

AI for your studio

For design, architecture and interior design studios

I teach you to use AI on your own projects and leave it installed on your computers.

  • Workshop adapted to your team
  • Full set-up with ComfyUI
  • Optional monthly support
Workshop
1 day, at your studio
Get in touch

From model to final image

It all starts with a 3D model true to your product or project. Drag the line to see what lies beneath the image.

Farmalastic rodillera
Farmalastic knee brace · 3D model

Farmalastic knee brace · Cinfa, with Batllegroup

Work

See more…

What generic AI won’t give you

I use AI every day. The difference is how: always on top of a 3D model true to your product or project, so every image can be approved and published.

AspectWith generic AIWith me
Pack copyGeneric AI: Made-up or warped letteringThe copy from your final artwork, legible and exact
Product shapeGeneric AI: Approximate proportions3D model built from the technical drawings
A series of imagesGeneric AI: Each image looks like a different brandThe same light and the same product across 10 or 100 images
ChangesGeneric AI: Regenerate and hope it worksChange the colour or the background and everything else stays
ArchitectureGeneric AI: Buildings that could never be builtYour project exactly as drawn
Gus Pfaffendorf

About

I studied Architecture and Design at the University of Buenos Aires and started out teaching digital imaging. Later I developed interactive experiences for television and live events.

Today, from Barcelona, I produce advertising and architectural imagery combining 3D, photography, illustration and AI. For 3D I usually work in MODO, though I also use Blender; for AI, I use ComfyUI. I also advise architecture and post-production studios on hardware, networks and workflows. That is why I can make the images and also teach you to make them.

When you commission a project, you deal with me from the first email to the final delivery.

Teaching

I teach workshops on artificial intelligence for design at LABASAD, the Barcelona school of arts and design:

  • Master’s in Interior Design and Hospitality
  • Master’s in Temporary Spaces and Ephemeral Architecture

Brands and studios I have worked with

  • Batllegroup
  • MORAN ARQ
  • Bayer
  • Packshot Pro
  • MACS
  • Montesano + Bianucci Arquitectos
  • La Bestia - Produce
  • AGORA GESTIÓN Y ASESORAMIENTO
  • Direnzo Watches
  • Nova Harriet
  • NAKAMATSU i ASSOCIATS
  • Sanofi
  • La Lata
  • Danone
  • Font Vella
  • Licor 43
  • BMW
  • bySGD
  • Cinfa
  • H+B Arquitectes
  • Lundbeck
  • Abantia
  • Sedal

Through agencies such as Batllegroup, Nova Harriet and Action Time, and with studios such as H+B Arquitectes, Morán + Guerrico and Jodar + García.

How I work

No surprises on price or deadline.

  1. Tell me about the project

    A 20-minute call or an email with whatever you have: artwork, drawings, references.

  2. A fixed quote within 24 hours

    With the number of images, rounds of changes and delivery date in writing.

  3. First delivery and changes

    You see the images at low resolution and ask for adjustments before the final finish.

  4. Final delivery

    High-resolution files ready to print or publish. If you need the 3D model, it is quoted separately, in the native format of the software I built it in (usually MODO).

Tell me about your project

I reply within one working day with a proposal, or with the questions I need answered to write one.

+34 665 973 369 info@usystemcorp.com Av. Mare de Déu de Montserrat 218, 08041 Barcelona
Monday to Friday, 10:00 to 18:30
What do you need?